Our Mission

Inspire individuals to be the best they can be, and provide them with the materials they need to conquer their goals.

DEFI is a brand that represents the go getters. The ones that don’t stop until they get everything they want out of life. The underlined I stands for individual, in which every individual has goals, dreams, and limitations. Our job is to inspire you to keep pushing to be the best you can be, and overcome those limitations. We are your biggest cheerleader along your journey in life. Are you a go getter? Then come join the family!

Story Time

The logo tells the story of Pegasus and Bellerophon, two heroes of Greek mythology.

Bellerophon became known as a skilled and fearless rider, and Pegasus became his trusted companion. Together, they achieved great things and accomplished feats that others deemed impossible.

Through his journey of self-improvement and mastery, Bellerophon learned that anything is possible with dedication and perseverance. And just like the winged horse that carried him to great heights, he too could soar above his limitations and succeed in achieving his dreams.